We are delighted to announce a fantastic, brand new partnership with Diageo.
Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of their industry. Arthur Guinness, John Walker and his sons and all those many talented people that followed in their footsteps, cared deeply about the people, businesses they fostered, and the communities in which they operated. Today Diageo stands on the shoulders of these giants and act with the same entrepreneurial spirit. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more brands led to the formation of the company in 1997. And they only thrive today because of the 32,000 talented people they have globally to grow our brands, old and new, and keep them strong. Sold in more than 180 countries, they have a responsibility to ensure that their brands remain as relevant today as they have done in the past, and to pass them on to the next generation in even better shape.
Their purpose, celebrating life, every day, everywhere, is broad and full of opportunity and plays an important role in their company. They know that when their people are fulfilled, they deliver better performance. They want to make the most of life, to be the best they can be at work, at home, with friends, in the community, and for the community – for their brands to be part of celebrations big and small.
Are you interested in becoming a custodian of some of the most iconic brands in the world? Over the course of the next 12 months, we will be bringing you lots of exciting stories from behind the global brand, In the meantime, take a look at this video to find out more about who Diageo are and what they do…